GJO & PartnersInvest Matching

E-commerce in Kenya: funding deals and active investors

One of the best-documented segments on the platform. Latest rounds, investors who lead them, tickets and instruments — E-commerce, Kenya.

8

deals recorded

3

over 12 months

6.3 M$

median disclosed ticket

23

identified investors

Key findings

  • 8 funding deals recorded (E-commerce, Kenya) since 2018, involving 7 companies and 23 identified investors. 3 of them over the last 12 months (2 the previous year).
  • Median disclosed ticket: 6.3 M$; half of the deals fall between 3.9 M$ and 9.5 M$ (6 amounts disclosed out of 8, 38.7 M$ in total).
  • Where the money goes: B2B e-commerce (38 %), Online marketplaces (38 %), Online retail (25 %).
  • Most frequent stage: Seed (50 %); most used instrument: Equity (75 %).
  • Most active investors: 54 Collective (1), Acumen (1), Catalyst Fund (1).
  • 75 % of deals are syndicated (at least two investors around the table).

Industries

  • B2B e-commerce3
  • Online marketplaces3
  • Online retail2

Stages

  • Seed4
  • Debt1
  • Series A1
  • Series B1

Instruments

  • Equity6
  • Senior debt1

Deals per year

YearDealsDisclosed amounts
20221—
202314.5 M$
2025320.5 M$
202623.7 M$

Most active investors

Latest deals

CompanyDateDisclosed amountsLead
Peach CarsOnline marketplaces · Kenya · DebtAug 20263.7 M$Japan Finance Corporationsource
FlowcartOnline retail · KenyaMar 2026undisclosedJobtech Alliancesource
Farm to FeedOnline marketplaces · Kenya · SeedNov 20251.5 M$Delta40source
Peach CarsOnline marketplaces · Kenya · Series AJun 202511 M$Suzuki Global Venturessource
KapuOnline retail · Kenya · SeedJan 20258 M$Giant Venturessource
JumbaB2B e-commerce · Kenya · SeedMar 20234.5 M$Enza Capitalsource
Topup MamaB2B e-commerce · Kenya · SeedOct 2022undisclosedVentures Platformsource
Twiga FoodsB2B e-commerce · Kenya · Series BNov 201810 M$TLcom Capitalsource
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See also

Method: published funding deals (press releases, specialised media), recorded by Invest Matching's news monitoring and reviewed before integration. Amounts in US dollars; deals without a disclosed amount count in the totals, not in the medians.