GJO & Partners

E-commerce funding in Africa: investors, tickets and countries

Who finances E-commerce in Africa, where, at which stage and with which tickets: every figure below is computed from the funding deals recorded on the platform.

34

deals recorded

6

over 12 months

3.7 M$

median disclosed ticket

68

identified investors

Key findings

  • 34 funding deals recorded (E-commerce) since 2013, involving 31 companies and 68 identified investors. 6 of them over the last 12 months (8 the previous year).
  • Median disclosed ticket: 3.7 M$; half of the deals fall between 2.7 M$ and 10 M$ (21 amounts disclosed out of 34, 204.3 M$ in total).
  • Where the money goes: Nigeria (38 %), Kenya (29 %), South Africa (12 %).
  • Most frequent stage: Seed (38 %); most used instrument: Equity (76 %).
  • Most active investors: TLcom Capital (4), 4DX Ventures (3), IFC (International Finance Corporation) (3).
  • 68 % of deals are syndicated (at least two investors around the table).

Countries

  • Nigeria13
  • Kenya10
  • South Africa4
  • Côte d'Ivoire2
  • Senegal2

Industries

  • B2B e-commerce12
  • Online marketplaces12
  • Online retail10

Stages

  • Seed13
  • Growth4
  • Pre-Seed4
  • Series A4
  • Series B2

Instruments

  • Equity26
  • Senior debt1

Deals per year

YearDealsDisclosed amounts
2021313.1 M$
2022230 M$
2023448.6 M$
202484.9 M$
2025838 M$
2026656.4 M$

Most active investors

Latest deals

CompanyDateDisclosed amountsLead
JumiaOnline retail · NigeriaAug 202650 M$IFC (International Finance Corporation)source
Peach CarsOnline marketplaces · Kenya · DebtAug 20263.7 M$Japan Finance Corporationsource
Kloset KlubOnline marketplaces · South Africa · SeedJun 2026undisclosedThinkroomsource
ShiprazorOnline retail · South Africa · SeedApr 20262.7 M$Norrsken22source
FlowcartOnline retail · KenyaMar 2026undisclosedJobtech Alliancesource
BumpaOnline marketplaces · NigeriaMar 2026undisclosedJobtech Alliancesource
Farm to FeedOnline marketplaces · Kenya · SeedNov 20251.5 M$Delta40source
ChowdeckOnline retail · Nigeria · Series AAug 20259 M$Novastar Venturessource
FloodOnline retail · South Africa · SeedAug 20252.5 M$CRE Venturessource
ShoptreoOnline retail · Nigeria · SeedJul 2025undisclosedundisclosedsource
Peach CarsOnline marketplaces · Kenya · Series AJun 202511 M$Suzuki Global Venturessource
OmniRetailB2B e-commerce · Nigeria · GrowthMay 2025undisclosedNorfundsource
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See also

Method: published funding deals (press releases, specialised media), recorded by Invest Matching's news monitoring and reviewed before integration. Amounts in US dollars; deals without a disclosed amount count in the totals, not in the medians.